Funding supports expansion into western regions, new products and re-investment into same-store sales
BOULDER, Colo. Rowdy Mermaid Kombucha, a Boulder-based beverage company producing crisp and refreshing, function-forward drinks handcrafted with snowmelt and inspired by the local Colorado wildscape, today announced that it has completed its Series A funding with proceeds totaling $3.5 million.
“We love Rowdy Mermaid Kombucha because its function-forward and science-based approach to kombucha stands out in a fast-growing industry."
Since its origins in 2013, Rowdy Mermaid Kombucha has become the second fastest selling locally-brewed kombucha in the Rocky Mountain region, experiencing year-over-year growth of more than 100 percent. Made by reinventing the wheel on a 2000 year old process, Rowdy Mermaid Kombucha introduces a low-sugar, plant-infused, functional kombucha to the market that isn’t sour or overly sweet. Each sustainable brew is made with ethically-sourced, regenerative organics and undergoes in-house DNA testing to ensure safety and consistency. From the adaptogenic woody essence of antioxidant-rich chaga mushroom in Living Ginger to the fresh turmeric and synthesis of healing herbs in the digestive Rowdy Belly, Rowdy Mermaid Kombucha has earned the respect from kombucha traditionalists and newcomers alike.
The round was led by KarpReilly, a Greenwich-based private investment firm with a portfolio of emerging brands in the consumer sector, with notable food, beverage and natural products including: Spindrift, LIFEAID Beverage Co., KeVita, Zola Coconut Water, and ICONIC Protein. Other investors include consumer packaged goods (CPG) heavyweights Justin Gold (founder of Justin’s) and Brendan Synnott (co-founder of Bear Naked, EVOL Foods).
“We love Rowdy Mermaid Kombucha because its function-forward and science-based approach to kombucha stands out in a fast-growing industry,” said Allan Karp, co-founder of KarpReilly. "We are confident in the tremendous amount of momentum Jamba and his team have received over the past several years in the Rocky Mountain region and we believe the organic harmony between our teams will compel a thoughtful growth strategy moving forward."
The Series A will accelerate company growth initiatives by including broader western sales expansion in conventional and on-the-go channels, a new package and design, and research and development of environmentally friendly cans and multi-packs.
“This financing allows the Rowdy Mermaid team the opportunity to grow our company and our product line with integrity,” said Jamba Dunn, founder and CEO of Rowdy Mermaid Kombucha. “We believe functional health extends to the environment we live in as well as ourselves. Which is why a big initiative for 2019 will be a switch to clean supply chains and sustainable packaging to increase our presence and offerings while being mindful of environmental concerns - curbing production waste, extending shelf life and increasing the functionality of the product.”
Jamba Dunn, founder of Rowdy Mermaid Kombucha, pictured in 2015.
Rowdy Mermaid Kombucha’s brewing philosophy is based on the pure, sustainable and seasonal ideal of new Nordic cuisine: brewing according to the natural seasonality of fresh ingredients, crafting scalable small batches and supporting a seasonal tap program. Rowdy Mermaid supports wind energy and bottles in renewable glass packaging.
With the recent addition of 26 Gelson’s Markets locations in SoCal, Rowdy Mermaid Kombucha’s products are now in bottles and on tap throughout the Rocky Mountain Region, Colorado, Idaho, Kansas, Missouri, South Dakota, Montana, Idaho, New Mexico, Utah, Arizona, Texas, Nevada, Wyoming, and California at more than 500 retail stores including partners Whole Foods, Natural Grocers and King Soopers.
Rowdy Mermaid Kombucha will be present at both Natural Products Expo West (March 6-8, Booth H413) in Anaheim, CA and KombuchaKon (April 18-19) in Long Beach, CA, with a new, nootropic, function-forward brew to be announced soon.
ABOUT ROWDY MERMAID KOMBUCHA
Rowdy Mermaid Kombucha combs the planet in search of inspired and unusual ingredients, building our flavors around the healthful benefits of fresh herbs, roots and flowers. We pay homage to kombucha tradition by crafting ours with creativity and passion. This is an art form, and we paint a picture with zesty ginger, punchy pepperberry and balance the composition with smooth, earthy chaga. We are proudly based in Boulder, Colorado. For more information on where to buy our kombucha, please visit us at rowdymermaid.com or follow the mermaids and mermen on Facebook, Instagram and Twitter.