Director of Sales- Retail

Come join the leading functional beverage brand and make wellness deliciously irresistible.

At Rowdy Mermaid, we believe life is too short to stay at the shallow end of the pool. We believe in the power of sustainably sourced, functional plant-based medicine. We meld art with science to produce easy-to-drink, delicious, family-friendly beverages infused with functional botanicals, herbs and mushrooms. We’re obsessive about ensuring every ingredient has a purpose and every flavor creates a refreshingly rowdy experience. We honor nature, lean into science, daringly push boundaries, and aim to be neighborly with our geographic and virtual communities. We are proudly based in Boulder, Colorado.

When you join our team, you’ll receive 100% paid medical coverage for yourself, and coverage options are available for your family (including fur-babies). We offer a generous PTO package including 2.5 weeks of holidays.

Rowdy Mermaid is seeking a bright, experienced and highly motivated Director of Sales to develop and accelerate profitable growth with US retailers across conventional, natural, grocery and club channels. This role requires an entrepreneurial spirit, exceptional leadership and coaching, and deep knowledge of the retail and distribution landscape. In this role you will build, motivate and develop our US retail sales team, manage top-level broker relationships, directly manage headquarter sales calls for strategic national customers, influence key decisions and strategically plan for profitable growth. The Director of Sales reports to the Vice President of Sales & Marketing, and strong preference will be given to candidates who reside in Boulder/Denver-metro. Responsibilities include but are not limited to:

KEY RESPONSIBILITIES

STRATEGIC GROWTH & PLANNING

Develop annual business growth, sales and margin plans in line with strategic company goals
Plan for thoughtful strategic channel and retailer expansion, which requires immersion in the marketplace and initiating partnerships with customers and distributors
Evaluate and launch new distribution opportunities, specifically DSD, as the business enters new markets and channels
Directly manage key national accounts; build and manage sustainable profitable relationships that position Rowdy Mermaid as a total functional beverage brand
Sell with insights: identify, acquire and communicate insights for customer and marketplace, which serve as the basis for selling strategy and initiatives

LEADERSHIP

Recruit, train, motivate, develop and coach a balanced and diverse high-performing sales team
Ongoing evaluation of team roles and responsibilities, with recommendations for team expansion or elevation as the business warrants
Develop and communicate clear measurable objectives and hold the team accountable to targets, tasks and performance metrics
Exhibit quality leadership practices that promote an open, productive and honest communication flow between employees, customers and partners
Build and maintain a strong culture within the team to boost morale across the organization, while holding true to company core values

SALES EXECUTION

Cultivate relationships with customers across conventional, mass, club and natural channels; serve as the escalation point for field and team challenges
Attend top-to-tops and engage leadership as necessary (ie, VP Sales, CEO)
With marketing, define how success looks in stores and hold team/partners accountable to deliverables
Regularly visit sales team in the field to attend meetings and walk stores to identify and celebrate best practices or to flag issues or concerns
Continuously work with team members to understand the day-to-day business, identify areas of improvement and opportunity, influence key strategic decisions, share best practices and experiences
Develop impactful relationships with current or prospective brokers at the HQ level that lead to increased market share and support; negotiate or renegotiate contracts as needed to drive company profitability
Establish and measure top-level broker objectives for volume, share, new items, etc. that can be distributed to regional sales and broker teams
Develop programs, metrics and best practices with third-party partners that lead to ACV, market share and revenue growth
Oversee forecast and trade planning model from the customer level for current and new products; challenge assumptions and recommend strategies that deliver volume

REQUIRED QUALIFICATIONS

8+ years of progressive experience in CPG sales
3+ years of people leadership
Experience managing relationships with at least two national retailers like Target, Kroger, Safeway/Albertsons, Whole Foods Market and Costco
Demonstrated experience with managing channel strategy, and multiple routes-to-market including direct business, UNFI, KeHE and DSD
Excellent internal and external relationship-building skills
Strong sales and negotiation skills
Bachelor's degree in business or related field
Ability to travel up to 50%

PREFERRED QUALIFICATIONS

Passion and experience with functional chilled beverages and CPG
A love for natural products, keeping pace with the industry, and championing brands
Experience with a high-growth emerging brand
Resides in Boulder/Denver-metro
Keen understanding of syndicated data (SPINS, Nielsen) and Crownalytics
High proficiency with MS Office, Dropbox, Google Suite

Salary: $95,00 - $125,000 + bonus DOE

Submit cover letter explaining why you should be our next mermaid, salary requirements and resume to careers@rowdymermaid.com and indicate DOS - Retail in the subject line.