About Us
The Rowdy Mermaid Story
Rowdy Mermaid’s story began in 2012 when Jamba Dunn, the company’s founder, began brewing homemade beer in his garage. Encouraged by his young daughter to create something she could enjoy, he set out to create a kombucha that was less sugary, less vinegary, less acidic, and ultimately safer. The result was Rowdy Mermaid kombucha, a meticulously crafted, function-forward kombucha that defied convention and was brewed with ethical principles. Today, Rowdy Mermaid stands as a leading beverage brand with an expanding portfolio of functional wellness beverages. The brand remains committed to creating delicious beverages made with functional plant medicine and sustainably sourced ingredients.
Rowdy Mermaid’s story began in 2012 when Jamba Dunn, the company’s founder, began brewing homemade beer in his garage. Encouraged by his young daughter to create something she could enjoy, he set out to create a kombucha that was less sugary, less vinegary, less acidic, and ultimately safer. The result was Rowdy Mermaid kombucha, a meticulously crafted, function-forward kombucha that defied convention and was brewed with ethical principles. Today, Rowdy Mermaid stands as a leading beverage brand with an expanding portfolio of functional wellness beverages. The brand remains committed to delivering deliciousness from sustainably sourced ingredients while infusing functional plant medicine.
Inspired Ingredients
If you truly love this gorgeous planet that we roll around on, then you must gather from it respectfully and responsibly. Which is exactly what we do when sourcing our ingredients. We forage our wild local environment with as much symbiotic intention as we possibly can, aiming to give back as we take. The functional botanicals, roots and mushrooms that we source are always organic, and regenerative whenever possible. We aim to remain as conscious and appreciative as a bunch of fortunate modern-humans can be as we work to provide you with the healthful benefits of fresh herbs, fruits and flowers. And we craft our creative flavors around the beautiful and off-beat, like juicy yuzu and lion's mane mushrooms, so you can better experience the rare and uncommon that this majestic planet offers.
Unmistakably Rowdy
We’re flattered when folks tell us that our kombucha is different. Because that’s exactly what we set out to do. We created a safer, more delicious, more healthful kombucha. But we’re more of a functional plant medicine company than a kombucha company. One that’s on a mission to bring as many functional plants to as many functional people as we possibly can. Using only the fruits, roots, mushrooms and botanicals that nature created. While continuing to blend this pursuit with our reverence for science. That’s right. We’ve always depended on the lab to help bring to life our fresh and sophisticated approach to natural, plant-medicine elixirs. Because that’s a big part of what makes us eccentrically Rowdy. And we’re going to do our absolute best to make sure that never changes. No matter what we brew up in the future.
Why Science? Because Science Rules
While we might live for Rowdy Fun, nothing is more important to us than the science, safety and quality of our products. We hold ourselves to a higher standard than required because we care about doing things right for our consumers. With a full quality control and research lab on-site, our team ensures we create the safest and most delicious products you can find on the shelf. Every batch is tested for alcohol, sugar content and acidity to ensure that you can trust the safety and consistency of Rowdy Mermaid products. You can feel assured that our products are safe for kids and people of all ages seeking healthier products. We even double check our results and methods with third party lab testing because we care about every single can that goes out the door. Transparency is a core value here at Rowdy, and if you have any questions about quality please do not hesitate to reach out to us. We love hearing from you!
Our Mission
Give the world delicious, sustainably-sourced, functional, plant medicine.
Our Promise
Seek Truth Endlessly.
trust science implicitly.
create beauty simply.
pursue flavor rowdily.
Our Healthy Systems Approach is our guiding philosophy. It’s a holistic approach that recognizes everything is connected and works in coordination. We use this approach to guide every action we make. Because talk is meaningless. But actions are meaningful.
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