Regional Sales Manager - East

Come join the leading functional beverage brand and make wellness deliciously irresistible. 

At Rowdy Mermaid, we believe life is too short to stay at the shallow end of the pool! We believe in the power  of sustainably sourced, functional plant-based medicine. We meld art with science to produce easy-to-drink,  delicious, family-friendly beverages infused with functional botanicals, herbs and mushrooms. We’re obsessive  about ensuring every ingredient has a purpose and every flavor creates a refreshingly rowdy experience. We  honor nature, lean into science, daringly push boundaries, and aim to be neighborly with our geographic and  virtual communities. We are proudly based in Boulder, Colorado. 

When you join our team, you’ll receive 100% paid medical coverage for yourself, and coverage options are  available for your family (including fur-babies). We offer a generous PTO package including 2.5 weeks of  holidays.  

Rowdy Mermaid is seeking a Regional Sales Manager - East. In this role, you will be responsible for driving  revenue, acquiring new customers, managing and growing key accounts, and overseeing field execution in the  region. The candidate for this role must be a hunter with an insatiable appetite for growth, and be deeply  familiar with accounts in the region. The Regional Sales Manager will manage Natural, Specialty and  Conventional retail accounts throughout the eastern states. This position reports to the Director of Sales. This  is a remote position, based anywhere in the territory. Responsibilities include but are not limited to: 


  • New Business Development

o Identify and secure critical and key accounts in the region to hit annual sales goals o Secure meetings with Category Managers and buyers during review cycles 

o Establish relationships with Category Managers and buyers outside of review periods

o Develop and deliver compelling presentations that secure distribution of products in natural, specialty and conventional accounts 

o On own or with broker, identify and target independent regional accounts for market penetration  that drive velocities through our current distribution channels 

o On own or with broker, onboard new accounts with high attention to detail 

  • Account Management

o Develop strong relationships with Category Managers in existing accounts that lead to results

o Develop and implement promotional plans that improve velocities and increase brand  recognition, while adhering to company trade spend guidelines 

o Establish programs that develop brand dominance in the region 

o Evaluate sales reporting and tools to minimize OOS and work with brokers or merchandisers and retailers to fill voids 

  • Broker & Merchandising Management

o Develop strong motivating relationships with broker and merchandising networks in region

o Ensure that our partners have adequate training, tools and knowledge to manage the sell-in of Rowdy Mermaid to regional independent accounts 

o Create, deliver and monitor semi-annual goals and progress to goals

  • Miscellaneous

o Engage with home office via regularly scheduled calls and actively use team tools and resources to share market data 

o Participate in trade shows as needed 

o Identify marketing opportunities in region and communicate with Marketing Manager

o Recruit, train and monitor regional demo reps as needed 


  • Minimum 3-5 years’ experience in regional sales
  • Existing relationships with natural-channel distributor reps, regional accounts and brokers
  • Demonstrated experience with understanding retail channels and routes-to-market
  • Strong command of sales presentations
  • Excellent project management and relationship-building skills
  • Strong written and verbal communication skills
  • Bachelor's degree in business or related field
  • Based in territory (NE, SE, SO, Mid- or North-Atlantic)
  • Ability to travel up to 50%


  • Existing relationships with conventional distributor reps, regional accounts and brokers
  • Experience with DSD
  • Passion and experience with functional chilled beverages and CPG
  • A love for natural products, keeping pace with the industry, and championing brands
  • Experience with a high-growth emerging brand

Submit cover letter explaining why you should be our next mermaid, salary requirements and resume to and indicate RSM-East in the subject line.