VP of Sales

Take the Deeper Dive.

At Rowdy Mermaid, we believe that beverages should be as delicious as they are good for you. That's why we use organic and regenerative botanicals, herbs and mushrooms to create function-forward kombucha and award winning Adaptonic™. We are one of the fastest-growing beverage brands in the US, with sales in all 50 states. We are life-long learners at heart who are obsessed with what we do. We honor nature, lean into science, daringly push boundaries, and aim to be neighborly with our geographic and virtual communities. We are proudly based in Boulder, Colorado

Rowdy Mermaid is seeking a Vice President of Sales to join the rowdy team based at our Boulder, CO office. This is a key leadership position for the company and is accountable for overseeing the sales strategy, sales team and the ultimate profitability of the company. This person will manage the retail and foodservice teams, directly own and manage national strategic accounts, be responsible for trade spend, forecasting and reporting, and manage the sales budget. This person will also lead future expansion into other sales channels. They will provide leadership, direction, and resource stewardship to the organization’s sales functions. This person must reside in Boulder/Denver, and have a regular presence in the Boulder office.

KEY RESPONSIBILITIES

Set and own the long and short-term strategic sales priorities by channel
Understand and communicate company vision to the sales team, building and maintaining alignment with all stakeholders
Serve as a key member of the leadership team, presenting regular department updates, hurdles and feedback that contribute to future growth
Influence internal business operations and systems to respond to changing customer requirements to keep Rowdy relevant
Develop annual sales plan in support of organizational strategy and objectives
Establish sales objectives and goals by channel, product line, and team
Create annual forecasts and budgets at a channel, customer and SKU level
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
Directly develop key national accounts, transferring account management to sales team as the business grows
Conduct regular internal reviews to discuss accounts, new opportunities, customer issues, competition, industry updates, and new products
Build and manage sustainable profitable relationships that position Rowdy Mermaid as a total functional beverage brand
Build top-to-top relationships with key customers, distribution partners and brokers across all channels
Coach and guide sales team, building a best-in-class team that is poised for advancement
Ongoing evaluation of partners and resources to maximize output
Collaborate deeply with Marketing to focus efforts strategically by geography, segment and account
Work closely with Operations and Manufacturing to ensure efficient distribution and forecasting strategies that align with customers’ needs
Be a contributing member of the Innovation team: influence the design of new products, conduct market opportunity evaluation, develop commercialization plans
Synthesize, organize and present content as needed for internal quarterly meetings, board meetings or investor updates
Live the Rowdy values and build positive relations with team, partners, and vendors

REQUIRED QUALIFICATIONS

Passion and experience with functional chilled beverages and CPG
10+ years of progressive experience in CPG sales
5+ years of people leadership
Experience managing relationships with multiple national retailers
Experience leading foodservice and retail channels
Excellent internal and external relationship-building skills
Strong sales and negotiation skills
Bachelor's degree in business or related field
Ability to travel
Resides in Boulder/Denver-metro

PREFERRED QUALIFICATIONS

Experience leading c-store, ecommerce, and Canadian sales
A love for natural products, keeping pace with the industry, and championing brands
Experience with a high-growth emerging brand
Keen understanding of syndicated data (SPINS, Nielsen) and Crownalytics
High proficiency with MS Office, Dropbox, Google Suite

SALARY:

Submit cover letter explaining why you should be our next mermaid, salary requirements and resume to careers@rowdymermaid.com and indicate VP Sales in the subject line.